What is a Cookie?
A Cookie is a small text file that stores Internet settings. Almost every website uses Cookie technology. The Cookie is downloaded by your Internet browser the first time you visit a website. The next time you visit this website from the same device, the Cookie and the information in it are either sent back to the originating website (first-party Cookies) or to another website to which it belongs (third-party Cookies). By that, the website can detect that it has already been opened using this browser, and in some cases it will then vary the content it shows.
Some Cookies are extremely useful because they can improve your user experience when you return to a website you have already visited. This assumes that you are using the same device and the same browser as before; if so, Cookies will remember your preferences, will know how you use the website, and will adapt the content you are shown so that it is more relevant to your personal interests and needs.
Why are Cookies Used?
Cookies may be used for many different purposes. In the first place, Cookies can be required to make the website function properly. For example, without Cookies it would be difficult to make a website remember that you have logged in, or which products you have put in your shopping cart. These are called required Cookies.
Cookies can also be used to analyze how a website is used, to count the number of visitors, to learn how the website may be improved. We do not link the website usage statistics and other reports to individual people. These Cookies are called analytics Cookies.
Third, social media Cookies are used to enable integration of social media into the website, so that you can immediately like or share a page or product on your favorite social media service.
Types of Cookies
Based on what function Cookies have and the purpose for which Cookies are used, there are four categories of Cookies: strictly necessary Cookies, performance Cookies, functional Cookies and marketing Cookies.
Strictly necessary Cookies
Strictly necessary Cookies, such as Critical Cookies, are essential in order to enable you to move around the website and use its features. Without these Cookies, some services cannot be provided – for example, remembering previous actions (e.g. entered text and vehicle configurations) when navigating back to a page in the same session.
Performance Cookies Performance
Cookies gather information about how a website is used – for example, which pages a visitor opens most often, and whether the user receives error messages from some pages. These Cookies do not save information that would allow the user to be identified. The collected information is aggregated, and therefore anonymous. These Cookies are used exclusively to improve the performance of the website, and with it the user experience.
Functional Cookies enable a website to save information which has already been entered (such as user-names, languages choices, and your location), so that it can offer you improved and more personalized functions. For example, a website can offer you local, price-relevant information if it uses a Cookie to remember the region in which you are currently located. Functional Cookies are also used to enable features you request such as playing videos. These Cookies collect anonymous information and cannot track your movements on other websites.
Miscellaneous Cookies (e.g., Advertising, Surveys, Social Sharing)
Miscellaneous Cookies such as advertising, surveys, and social media Cookies, are used to deliver advertisements and other communications more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They remember whether you have visited a website or not, and this information can be shared with other organizations such as advertisers. Cookies for improving group targeting and advertising will often be linked to site functionality provided by other organizations.
Type of Cookies RSTOR Uses
RSTOR uses Strictly necessary Cookies, Performance Cookies, Functional Cookies, and Miscellaneous Cookies. Specifically, RSTOR uses Critical Cookies that contain information critical to your experience with our Offerings, or that assist with certain personalization actions that are essential to the use of our services. Process Cookies help make the websites work and deliver the expected services. Analytics Cookies are used to collect information and report website usage statistics without personally identifying visitors. RSTOR uses security Cookies to authenticate users, prevent fraudulent use of login credentials, and protect information from unauthorized entities.
RSTOR uses preference Cookies that contain information important to your experience but not strictly necessary or essential, such as configurations. Lastly, RSTOR uses Advertising, Survey and Social Sharing Cookies that allow you to utilize sharing features for third-party social media services from our Offerings.
Cookies and Advertising Uses
Cookies and other ad technology such as beacons, pixels, and tags help us market more effectively to users that we and our partners believe may be interested in RSTOR. They also help provide us with aggregated auditing, research, and reporting, and help us know when content has been shown to you.
Managing your Cookie Options
From Your Browser
Information on changing your browser settings to opt out of Cookies can be found in your browser settings. You may configure your browser to accept all Cookies, reject all Cookies, or notify you when a Cookie is set. Each browser is different, so check the “Help” menu of your browser to learn how to change your Cookie preferences.
Browser manufacturers provide help pages relating to Cookie management in their products. Please see below for more information.
- Google Chrome: https://support.google.com/chrome/answer/95647?hl=en
- Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-Cookies-website-preferences
- Internet Explorer: http://windows.microsoft.com/en-GB/windows-vista/Block-or-allow-Cookies
- Safari: http://help.apple.com/safari/mac/8.0/#/sfri11471
For other browsers, please consult the documentation that your browser manufacturer provides.
Resources to Manage Third-Party Advertising Cookies
The following websites provide choices to opt-out of tracking through certain third-party advertising Cookies:
- Visit the Digital Advertising Alliance’s or Network Advertising Initiative’s opt-out page.
- For users in the UK or France, please visit http://www.youronlinechoices.eu/
- For users in Canada, please visit http://youradchoices.ca/
- Click here to opt out of targeted ads on Facebook.
- Click here to opt out of Google Analytics for display advertising or to customize Google Display Network ads.
Resources to Manage Third-Party Analytics Cookies
You can opt out of data collection or use by the following analytics providers by clicking the following links:
- Google Analytics: http://tools.google.com/dlpage/gaoptout (requires you to install a browser add-on)
- Kissmetrics: https://kissmetrics.com/user-privacy
- Mixpanel: https://mixpanel.com/optout
- Nielsen: https://priv-Policy.imrworldwide.com/priv/browser/us/en/optout.html
- Omniture (Adobe): http://www.d1.sc.omtrdc.net/optout.html
- WebTrends: https://ondemand.webtrends.com/support/optout.asp
RSTOR and Do Not Track (“DNT”)
Currently, various web browsers offer a “do not track” or “DNT” setting that relies on technology known as a “DNT header.” A DNT header sends a signal to websites visited by the user about the user’s browser DNT preference setting. RSTOR websites do not currently respond to a browser’s DNT setting, largely since there is no common industry standard for DNT and industry groups, technology companies and regulators have not established any consistent standards for interpreting the intent of the user. RSTOR takes privacy seriously and will continue to monitor efforts to develop standards around the browser use of DNT and technology industry responses to such settings.